June 11, 2012
Fall in Line
The London based design duo behind Ostwald Helgason focused all of their efforts towards seamless sewing for their Resort 2013 collection. When we met up with Ingvar Helgason last week in New York, he explained to us that they were even developing a new weaving technology to allow all of their patterns to be perfectly aligned. “These are the kind of details we obsess over,” Helgason said, and we’re pleased to confirm that their obsessions are paying off.
Their prints convey a youthful dynamic that has become their signature, but now, the extreme attention to detail reflects the marriage between precision and passion. We are sure that these are literally the perfect pieces for your wardrobe so shop the Ostwald Helgason Resort line up now! - D.P.