December 3, 2012

Wide A.W.A.K.E.

Spring/Summer 2013

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As one of Russia’s resident street style icons and street style photographers, Natalia Alaverdian knows exactly what today’s fashion-minded girls want to wear. With work and family spread around the world, Natalia splits her time between Brussels, Moscow, London, Paris, and New York. So when it came time to design her own collection, a natural mix of these cultures emerged. The name A.W.A.K.E., apart from being an acronym for “All Wonderful Adventures Kindle Enthusiasm,” stands for awareness, open mindedness, keen sense of perception, and attention. Packed with printed statement pieces, Natalia says her collection is meant to “attract attention but remain intelligent, and most importantly, flattering.” How convenient—Intelligent is precisely how we would describe the M’O woman. —H.B.

 

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