Áslaug Magnúsdóttir and Lauren Santo Domingo joined forces in 2010 with a vision to empower fashion aficionados worldwide. Launched in New York in February 2011, M’O is the only place to access the full, unedited collections of top designers, months before they’re available anywhere else. Behind the scenes at runway shows across the globe, the M’O team is there, capturing the backstage excitement where models, stylists, designers and their teams collaborate to change the way we look and feel. As the world’s premier online luxury pretailer, Moda Operandi curates exclusive online designer trunkshows featuring ready-to-wear fashion, shoes, handbags, jewelry and accessories, with acclaimed editorial showcasing of the latest looks for those who crave them most.
Contact your Personal Stylist:
via email at email@example.com
via telephone at 1.888.797.2741 (International) or 1.212.796.5704 (U.S. and Canada)
Co Founder and
Chief Executive Officer
Áslaug Magnúsdóttir is the CEO of Moda Operandi. Dubbed "fashion's fairy godmother" by Vogue, and one of the most influential people in British retail by Draper's, Áslaug came up with the idea for M’O while working with designers in New York and abroad. Aslaug brings to the company business acumen and a distinctive eye for fashion. Prior to launching M’O, Áslaug was an executive at Gilt Groupe and co-founded TSM Capital with retail legend Marvin Traub. Previously, while living in London, Aslaug was Head of Venture Business at Baugur Investment Company and worked as an Engagement Manager at McKinsey & Co. Áslaug’s career began in Iceland, where she was a corporate and tax attorney at Deloitte. A Fulbright Scholar, Áslaug holds an MBA from Harvard Business School, an LLM from Duke University School of Law and a degree in Law from the University of Iceland. Áslaug has served on the Board of Directors of numerous fashion and retail companies, including Matthew Williamson and Rachel Roy.
Co Founder and
A Vogue Contributing Editor, Lauren is hailed as one of the most influential style setters of her generation. She brings her extensive experience and deep relationships within the industry to the table, providing the creative vision behind the M’O experience. Lauren grew up in Greenwich Connecticut, and attended University of Southern California before moving to New York to pursue a career in fashion, working first as an Assistant and later Associate Market Editor for Vogue. Having been dubbed “one of the most keenly watched women in New York”, Lauren’s personal style has been an inspiration to editors, designers, and street style blogs alike.